Design Contest Brief for Mijas Fitness & Yoga Logo Design Contest
Company Name: Mijas Fitness & Yoga
Slogan: Cerrado del Aguila (Please note the 'A'in Aguila should have an accent)
Description: Mijas Fitness focused on the gym and fitness centre, located in a sports complex (Cerrado del Aguila). As well as the fully equipped gym, we have personal training, yoga, martial arts, pilates classes etc.
Mijas Fitness need somthing logo which give a Strength/flexibility/balance (ie the components of fitness), Modern and Reflecting the Costa del Sol - Mountains, blue sky, etc
Target audiance is a currently spread from teenagers to retired people (golfers). Up till now the gym has been targetting bodybuilders, very masculine.
Mijas Fitness want to attract and make it welcoming for more women, taking the focus off pure 'muscles' and onto a more holistic view of 'wellness'.
10 minutes outside the nearest town, Mijas, with a spectacular view of the mountains from the gym. Local people: many people are also members of the tennis club, or golf players, but the Mijas Fitnes want to attract people from the town, and also holiday makers and retirees who have property nearby.
Industry: Sports & Recreation
Design Will Be Used On the Web, Print Media, Billboards & Signs, Mugs & Tshirts
5 Mijas Fitness & Yoga Logo Design Contest Inspiration for Sports & Recreation Company by designer logomyway
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